75 billion iPads worth of data? Put it in the cloud

Australian Macworld staff
5 May, 2010
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In 2009, the amount of digital information created grew 62 percent on 2008 figures to 800 billion gigabytes (0.8 Zettabytes), a study has found.

And it looks like the information overload will get worse, according to EMC Corporation’s study, ‘The Digital Universe Decade – Are you ready?’ Apparently 2010 is set to result in another 1.2 Zettabytes created.

Just how much data is that? Well, the same amount that would be created if every single person on earth tweeted continuously for 100 years. If that’s still too abstract, it’s around about 75 billion 16GB iPads worth – apparently enough to fill the MCG 27 times.

Interestingly, EMC suggest the number of files will grow by a factor of 67, whereas IT professionals are only likely to grow by a factor of 1.4. How will we keep up? The study claims that by 2020, a third of all digital information will either live in or pass through ‘the cloud’.

So much for the good ol’ days of floppies. The rise of social networking and Web 2.0 (can we fit any more internet clichés in?) along with mobile computing devices are making the cloud a pretty good option. And while 70 percent of the data comes from individuals, enterprises are responsible for the storage and security of 80 percent.

Joe Tucci, CEO of EMC says the study “exposes many of the most pressing short- and longer-term strategic issues [IT professionals] grapple with as they map out their IT strategies and investments.”

“They’re quickly discovering that, to remain in the game, they need to do things differently, transforming traditional infrastructures into private cloud data centres that offer internal and external customers IT as a service,” says Tucci. “Private cloud computing, the next major wave of IT, takes them there, promising new and increasingly automated ways for enterprises and consumers to manage and secure this unyielding onslaught of information.”

If you’re a data nerd like us, check out the full report.

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