The NYPD quoted a total of 11,447 incidents involving stolen Apple devices that occurred between January 1 and September 23 of this year – 40 percent up from last year, as reported by Apple Insider, and representing 14.4 percent of all major crimes in the city.
PC Mag observes that the increase in Apple product theft ‘outpaced’ crimes, including murder and rape, which rose by four percent in the same period to 79,335 reported incidents.
“The increase in incidents involving the theft of Apple products exceeded the increase in overall crime incidents of crime by 265,” an NYPD spokesman said.
And, of note, is the fact that the jump in Apple-related theft occurred as crimes involving other brand electronics was reduced.
“As if to mirror the market place, thefts of Apple products increased this year as the theft of electronics by other manufacturers decreased,” the spokesman added.
To help combat the trend, the NYPD has implemented the ‘Anti-Apple Picking Campaign’, involving a free registering service for electronic devices that documents product serial numbers and corresponding owner information to help retrieve lost or stolen goods.
The initiative was announced to coincide with Friday’s iPhone 5 launch, an event the police force predicted would contribute to the city’s crime.