Among all the headlines last week that touted Office as suddenly ‘free’ after Microsoft announced changes to its mobile productivity apps, one thing was overlooked by many: For business, Office still costs money.
“The unsung thing in all this is that this news is only about consumers,” said Wes Miller, an analyst with Directions on Microsoft, in an interview Friday. “For businesses, nothing has changed.”
Microsoft was much to blame for the mix-up and oversight. In its messaging last week, including the two different blog posts where it spelled out the change details, it never once used the words ‘consumer’ or ‘business’ to clarify which customers got what for free and who must still pay. Instead, the company used the phrase “bringing Office to everyone” to trumpet the news.
Everyone? Not really.
“Office for iOS and Android smartphones and tablets is indeed free, within certain bounds,” Miller elaborated in a post to his personal blog. “Office is free for you to use on your smartphone or tablet if, and only if you are not using it for commercial purposes [and] you are not performing advanced editing.”
The latter was easiest for everyone to understand: What Microsoft did was move the boundary between free and paid, shifting the line – what independent analyst Ben Thompson called the “scarcity line” – significantly for consumers.
Prior to last week, consumers without an Office 365 subscription could use the Office for iPad apps only to view Excel, PowerPoint and Word documents. Under the changed rules, those consumers may also edit and create documents, although with numerous restrictions – the “advanced editing” part – that may be useful to a minority of tablet owners. (Office on the iPhone and Android smartphones went “freemium” – no Office 365 subscription required for consumers – in March on the same day that Microsoft introduced Office for iPad.)
But it was the ‘commercial purposes’ part of Miller’s succinct analysis that confused people who implied Office was free to all.
Microsoft’s terms clearly state that Office still costs money – the same as it did two weeks ago – if used in a business setting, whether on an iPad, iPhone or Android smartphone. “You may also create, edit or save documents for non-commercial purposes [emphasis added],” stated the Word for iPad app’s license, referring to the freemium version for consumers.
“Commercial use requires a commercial Office 365 subscription that includes Office 365 ProPlus,” said Miller in an email after questions about licensing. ProPlus is the term for the locally-stored bits that comprise the Office 2013 (Windows) or Office for Mac 2011 (OS X) applications.
Those subscriptions include most but not all business-oriented Office 365 subscriptions: Office 365 Business ($12.00 per user per month), Business Premium ($13.86), ProPlus ($17.40) and Enterprise E3 ($28.16).
The licence also has another codicil that went unreported. Although subscribers to pertinent Office 365 plans “may use and install copies of the application on an unlimited number of iOS devices you own or control,” that’s not the case for consumers. “You may install and use one copy of the software on iOS devices you own or control [emphasis added],” the section on the freemium iPad app read.
Miller was worried about the blurring of the lines between consumer and commercial use of Microsoft’s Office apps, but not because one was sort of free while the other not free at all.
“For commercial organisations, I’m concerned about how they can prevent this becoming a large licence compliance issue when employees bring their own iPads in to work,” Miller wrote on his blog.
Microsoft often audits customers to enforce licensing compliance, and when it detects irregularities, it demands that businesses “true up,” or purchase additional licences, and in some cases even levies large penalties.