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Optus, the first Aussie telco to have provided detailed information about its iPhone 3G plans, is also going to be the first Aussie telco selling the device, with its "Yes" Store at 280 George Street Sydney (near Wynyard station) open from one minute past midnight Thursday (which is to say, Friday morning) for its most enthusiastic customers. The event, open to existing Optus mobile customers who placed their $50 deposits for "priority queueing," will include food and drinks and entertainment from Faustina Agolley, aka "Fuzzy".
Non-Optus customers who placed $100 deposits and those who have not put their name on the list for priority will not be able to buy iPhones on the night. For them, selected Optus stores will be open from 7am on Friday morning the 11th of July to sell the iPhone 3G, and customers with "priority queueing" receipts will be served ahead of those without priority. The 7am openings will be happening in Sydney, Brisbane and Melbourne, though the list of which stores will be opening early has not yet been released.
The fact that Optus is in the process of returning the deposits has no bearing on customers' priority status — as long as you still have the receipt you were sent, you still have priority.
As well as the food and drinks and entertainment there will also be giveaways from Optus during the midnight opening event (starting from 10pm) though the giveaways apparently won't include actual iPhones. So if you're hoping for a freebie, sorry.
Meanwhile Telstra and Vodafone are apparently not going to be selling the iPhone at midnight. Rumour has it that Sydney's impending World Youth Day celebrations have caused the Sydney City Council to restrict the number of CBD events it approves.
Australian Macworld will be covering the midnight opening, so check back here after midnight for photos of the event.
wrote on July 8, 2008 7:54 PM
It's a pitty that Optus is NOT giving the iPhone to ALL it's dealers to sell. In a move that is going to cost those dealers dearly.
As I type these words, I am waiting for Apple's Developer Connection web site to ease up sufficiently for me to download the long-awaited Software Developer Kit for the iPhone (and iPod touch, just by the by). In a way, I hate developer-oriented announcements — "here's a really cool thing we're working on, and it's available now, and hoi polloi can have it in about six months". Actually, it's the six months I hate.
Matthew JC. Powell | Mar 7, 2008
This morning Apple released a new version of its iPhone SDK for developers. iPhone SDK beta 2 includes Interface Builder, a component of Apple’s development tools that lets developers create the interface for their applications. That seems to be the only major change in the latest build, according to the SDK’s read me, which continues to list some known issues. Apple says “this second beta is known to be incompatible with installation folders other than the default /Developer.” Given the importance of UI on the Mac, Interface Builder is a pretty critical tool in the development process, and some developers had chosen to hold off on their efforts until the SDK was revised. Apple unveiled the iPhone SDK at a special event earlier this month, allowing developers to begin building applications for the iPhone and iPod touch. Several high-profile companies have already jumped onboard, demoing their applications at the event. Highlighting the demos was AOL with a native AIM client; other applications from Electronic Arts, Salesforce.com, and Apple were also shown.
jim dalrymple and Dan Moren | Mar 28, 2008
We don't normally run rumour stories in AMW, but this one's getting a bit too loud to be dismissed as rumbling. The Apple reseller "grapevine" has been abuzz this morning, with numerous sources now telling AMW that the iPhone will be released at the end of June or the beginning of July. While there has been no official public announcement from Apple yet, it is believed that the company has briefed its resellers on more detailed plans. Among the other tidbits: no network will have exclusivity and any Apple reseller — not just telecommunication resellers or Apple-owned stores -- will be able to sell it.
Matthew JC. Powell | Apr 9, 2008
Vodafone has made an iPhone announcement, telling Australia that it will be selling the iPhone in Australia, New Zealand and eight other countries. The release says nothing about 3G, exclusivity, timing or anything else, really — will Voda be the only carrier? And if so, what will it be carrying? And when?
Anthony Caruana | May 6, 2008
This morning Apple released a new version of its iPhone SDK for developers. iPhone SDK beta 2 includes Interface Builder, a component of Apple’s development tools that lets developers create the interface for their applications. That seems to be the only major change in the latest build, according to the SDK’s read me, which continues to list some known issues. Apple says “this second beta is known to be incompatible with installation folders other than the default /Developer.” Given the importance of UI on the Mac, Interface Builder is a pretty critical tool in the development process, and some developers had chosen to hold off on their efforts until the SDK was revised. Apple unveiled the iPhone SDK at a special event earlier this month, allowing developers to begin building applications for the iPhone and iPod touch. Several high-profile companies have already jumped onboard, demoing their applications at the event. Highlighting the demos was AOL with a native AIM client; other applications from Electronic Arts, Salesforce.com, and Apple were also shown.