News, Reviews and more from Australia's Macintosh Authority
News, Reviews and more from Australia's Macintosh Authority
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In another stage of its mounting battle with Google, Apple has hired two mobile ad industry big hitters—with wide implications for the future of apps on its iPhone and iPad products.
New Media Age reports that the iPhone maker has hired former Microsoft EMEA mobile advertising sales manager Theo Theodorou as head of sales EMEA at its recently acquired mobile ad network Quattro Wireless.
Theodorou was once responsible for building Microsoft’s mobile ad network in new territories. He lists his business specialities as business development, managing teams, managing multiple territories, online advertising, and mobile advertising.
Apple's $US275 million ($A300m) purchase of Quattro Wireless followed Google’s November purchase of AdMob, another mobile ad provider, for $US750 million ($A825m). Both Quattro and AdMob focus on in-application and other types of mobile ads, which are displayed on like the iPhone or those that run Google's Android operating system.
Andy Miller, CEO and co-founder of Quattro Wireless, became Apple’s Vice President of Mobile Advertising, reporting directly to Apple CEO Steve Jobs.
At the start of the year he said, “We have built our business by enabling advertisers to reach the right consumers across the mobile Web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.”
As I type these words, I am waiting for Apple's Developer Connection web site to ease up sufficiently for me to download the long-awaited Software Developer Kit for the iPhone (and iPod touch, just by the by). In a way, I hate developer-oriented announcements — "here's a really cool thing we're working on, and it's available now, and hoi polloi can have it in about six months". Actually, it's the six months I hate.
Matthew JC. Powell | Mar 7, 2008
This morning Apple released a new version of its iPhone SDK for developers. iPhone SDK beta 2 includes Interface Builder, a component of Apple’s development tools that lets developers create the interface for their applications. That seems to be the only major change in the latest build, according to the SDK’s read me, which continues to list some known issues. Apple says “this second beta is known to be incompatible with installation folders other than the default /Developer.” Given the importance of UI on the Mac, Interface Builder is a pretty critical tool in the development process, and some developers had chosen to hold off on their efforts until the SDK was revised. Apple unveiled the iPhone SDK at a special event earlier this month, allowing developers to begin building applications for the iPhone and iPod touch. Several high-profile companies have already jumped onboard, demoing their applications at the event. Highlighting the demos was AOL with a native AIM client; other applications from Electronic Arts, Salesforce.com, and Apple were also shown.
jim dalrymple and Dan Moren | Mar 28, 2008
We don't normally run rumour stories in AMW, but this one's getting a bit too loud to be dismissed as rumbling. The Apple reseller "grapevine" has been abuzz this morning, with numerous sources now telling AMW that the iPhone will be released at the end of June or the beginning of July. While there has been no official public announcement from Apple yet, it is believed that the company has briefed its resellers on more detailed plans. Among the other tidbits: no network will have exclusivity and any Apple reseller — not just telecommunication resellers or Apple-owned stores -- will be able to sell it.
Matthew JC. Powell | Apr 9, 2008
Vodafone has made an iPhone announcement, telling Australia that it will be selling the iPhone in Australia, New Zealand and eight other countries. The release says nothing about 3G, exclusivity, timing or anything else, really — will Voda be the only carrier? And if so, what will it be carrying? And when?
Anthony Caruana | May 6, 2008
As I type these words, I am waiting for Apple's Developer Connection web site to ease up sufficiently for me to download the long-awaited Software Developer Kit for the iPhone (and iPod touch, just by the by). In a way, I hate developer-oriented announcements — "here's a really cool thing we're working on, and it's available now, and hoi polloi can have it in about six months". Actually, it's the six months I hate.
