How to perfect your photo’s colours by adjusting white balance

Dave Johnson, TechHive
23 July, 2013
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Most people distinguish good photos from bad photos based on just a handful of factors: the focus, exposure, framing and colour balance. And while the first three are pretty obvious, colour balance is the most mysterious. As a result, many snapshooters pay little or no attention to it, and that’s too bad – it’s easy to adjust, and can have an enormous effect on your photos.

Consider these two photos, for example. One has a fairly pronounced blue cast – common in snow photography – while the other has been adjusted, and looks much better. But how does the colour cast happen?

You can correct for unsightly colour cast using your camera’s white balance control.

It all starts with the colour of the light you’re shooting in. Every flavour of light – from midday sunlight to fluorescent lights to candlelight – has a specific colour associated with it. You generally don’t notice it, because our human brains automatically colour correct what we see. But even though we don’t usually notice it with our eyes, light really does have different colour qualities. We call this ‘colour temperature’ and it’s measured on the Kelvin scale. Light sources with low temperatures are called ‘warm’ and tend to have a reddish glow. Higher temperatures have a blue cast, and are considered cool. You’ve no doubt seen this many times. Candlelight, for example, which clocks in around 2000 degrees Kelvin, is quite warm and lends a red glow to photos. Here are some typical photographic situations and their approximate colour temperatures:

  • Daylight shade: 7500
  • Overcast: 6500
  • Late afternoon: 4300
  • Sunrise and sunset: 3000
  • Candlelight: 2000

That’s the science behind why colour shifts happen in photos. But what can we do about it? Well, most cameras are equipped with white balance controls. White balance does what it sounds like: it makes sure that white surfaces in your photos look consistently white, no matter what colour or temperature the ambient lighting actually is. And once your camera has corrected for white, all the other colours fall in line as well.

The white balance control on most cameras has three settings: Automatic, Presets and Manual.

Your camera’s white balance is generally set to automatic. Indeed, you may not even have realised your camera had a white balance setting, because it’s designed to work automatically, and most of the time it does a reasonable job. Auto white balance works best in a range of typical daylight shooting conditions and when there is only a single light source. But if you’re shooting under a combination of fluorescent and incandescent lights, or tungsten lights and your camera flash, then auto white balance will goof. Snow and sand are also notorious for confusing auto white balance. Consider this photo, for example. The camera’s white balance is set for daylight, which makes the small, warm lights glow red.

Unusual light conditions – like multiple light sources – can confuse your camera’s white balance setting.

When you’re shooting in tricky lighting situations, you may consider your camera’s white balance presets. Most cameras have at least a half-dozen options: daylight, sunset, candlelight and so on. For better results than the auto mode, dial in a specific preset that matches your shooting conditions.

For the ultimate control, consider setting the white balance manually. In this mode, you work with your camera to set the correct white balance for your exact lighting conditions. To do that, you’ll want to bring a sheet of white paper or cardstock with you (I generally carry one in my camera bag). Have someone hold the sheet and focus the camera on it, so the sheet fills the entire frame. Follow the directions in your camera’s user guide to set the white balance based on the paper, and then take your photos as you ordinarily would. For the best colour balance, set the white balance manually when you shoot at the beach or in the snow, or in a location with more than one kind of lighting, like a gymnasium.

Even some smartphones have white balance controls, though the ubiquitous iPhone does not. If you want to tweak the colour balance of an iPhone photo, consider installing a more full-featured camera app, such as Top Camera or Camera+.

Whenever you take your camera off auto white balance, remember to set it back to auto when you’re done shooting. If you leave your camera in a preset or manually set a custom white balance and then go shoot somewhere else, with very different lighting conditions, you can get some unexpected results.

And don’t forget that you can always colour-correct your photos afterwards, on the computer, using your favourite photo editor. If you want to rely on post-production to fix photos, you will get the best results if you shoot in your camera’s Raw mode – JPEG images don’t tolerate having their colours tweaked nearly as well. No matter what you choose, though, remember that you can dramatically enhance your photos by paying attention to the colours and making sure that whites are really white – that’ll keep your blues blue and your reds red, as well.

by Dave Johnson, TechHive

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