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Apple launched some new ads during the opening ceremony.
http://www.apple.com.../#tv-ads-mayday
Thoughts?
Me, don't like them at all, think they are pretty bad.
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New Apple Tv Ads
#2
Ken Gracey 
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Posted 28 July 2012 - 07:36 PM
Hmm I head they had some new ones out, are they the Siri ones, or different ?
I cant look at the moment , as I am out, at dinner.
I cant look at the moment , as I am out, at dinner.
Come on 20K
Ken
Ken
#3
lumeswell
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Posted 28 July 2012 - 07:55 PM
Ken Gracey, on 28 July 2012 - 08:36 PM, said:
Hmm I head they had some new ones out, are they the Siri ones, or different ?
I cant look at the moment , as I am out, at dinner.
I cant look at the moment , as I am out, at dinner.
Nope, not Siri, and not good
If I was a genius in an apple store I would hate them, they are all based around service by a genius, but not in store, so it just makes them look like nerds who wear their blue shirts everywhere
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Ken Gracey
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Posted 28 July 2012 - 09:03 PM
Holy cow, they need a new advertising agency.
Come on 20K
Ken
Ken
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Some Random Bloke
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Posted 28 July 2012 - 10:27 PM
They're very corny but made me laugh. I don't think they take themselves too seriously.
"I don't believe there's a power in the 'verse that can stop Kaylee from being cheerful...
...Sometimes you just wanna duct tape her mouth and dump her in the hold for a month."
...Sometimes you just wanna duct tape her mouth and dump her in the hold for a month."
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Greumach
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Posted 28 July 2012 - 10:52 PM
Not as good as the "I'm a mac - I'm a PC" ads, not they were good.
Graham in Tassie
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JamieD
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Posted 29 July 2012 - 11:50 AM
I just watched them and rather enjoyed them.
Common sense is like deodorant. The people who need it most never use it.
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lumeswell
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Posted 29 July 2012 - 01:18 PM
OK, watched them again to see if I was missing something. Still don't like them.
As little stories they are cute enough, and the Genius actor is pretty good, but from an advertising perspective the message in them is all wrong. I was trying to put my finger on it, thinking it was making the users out to look like idiots that was grating on me, but I saw it better explained in a comment elsewhere - if Macs are so easy to use, why would you run ads showing you need a Genius at your beck and call to use iMovie or iPhoto?
How easy will it be for competitors to come out and poke fun at them in that way - buy our stuff, its easier to use than apple, you don't need a genius.
As little stories they are cute enough, and the Genius actor is pretty good, but from an advertising perspective the message in them is all wrong. I was trying to put my finger on it, thinking it was making the users out to look like idiots that was grating on me, but I saw it better explained in a comment elsewhere - if Macs are so easy to use, why would you run ads showing you need a Genius at your beck and call to use iMovie or iPhoto?
How easy will it be for competitors to come out and poke fun at them in that way - buy our stuff, its easier to use than apple, you don't need a genius.
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