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Parliament Probes Technology Price Gouge

#21 User is offline   bitingmidge 

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Posted 04 May 2012 - 03:13 PM

View Postpegi, on 04 May 2012 - 08:15 AM, said:


My gripe is mainly the online retail/ downloads.

In my convoluted way, here's the problem:

I have a bunch of retailers selling my product in Australia, those sales account for 60% (say) of my product, everything else is sold to sophisticated Macworld Forum subscribers online. I can sell my stuff online for half the retail price, but if I do that, the 40% of my market disappears and the margin I am making on the rest of the stuff makes the business in Australia not worth having. (I am making up those numbers by the way).

So in this example, vendors are faced with losing 60% of sales and most of their margin, or price gouging on the rest. While a lot of software is sold by direct download I'd like to know how much is still sold "boxed".

Who are the culprits?

Adobe
Microsoft
Just about everyone who sells boxed software.

Are there any examples from companies who sell online only?
Well apart from Apple!

Am I making any sense?

Cheers,

P
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#22 User is offline   Dylstra 

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Posted 04 May 2012 - 04:13 PM

That's a good explanation. I hadn't thought about it that way.
You might not know it to look at me, but I'm pretty radical.

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