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Is Apples Macbook Range Dead?

#1 User is offline   Ken Gracey 

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Posted 29 April 2012 - 10:39 AM

Nearly everybody owns an iPad these days, they are the hottest selling next to ... well nothing, but are iPad sales killing off Apples laptop sales, quicker than expected.

Here is an example, In the first quarter of 2012, Apple sold 900,000 fewer MacBooks than it did the quarter immediately prior... yes that was 900,000 less MacBooks, so my question in two parts.

#1 Has apples accidentally killed its laptop cash cow, with the iPad?

#2 If you own a macbook (or air) which do you use more, the iPad or the macbook ?
Come on 20K




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#2 User is offline   Dylstra 

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Posted 29 April 2012 - 11:58 AM

I'm not sure, but I suspect there's more margin for Apple in iOS devices than Macs...
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#3 User is offline   bitingmidge 

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Posted 29 April 2012 - 03:38 PM

No it's not accidental, the iPad is significantly more "disposable" therefore it will be replaced more often.

I imagine in a school situation it could be as often as yearly.

The iPad doesn't have the grunt or the screen size to do what I do.

Cheers,

P
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#4 User is offline   Ellis 

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Posted 29 April 2012 - 05:08 PM

I have a MacBook Pro & the kids share a MacBook. Miss 14 is currently doing up a resume as she wants a job to save for an iPad. I am thinking that browsing FB & Twitter while sitting in front of the tv would be easier with an iPad than the MacBook Pro.
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#5 User is offline   golfer 

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Posted 29 April 2012 - 05:38 PM

View PostKen Gracey, on 29 April 2012 - 11:39 AM, said:

In the first quarter of 2012, Apple sold 900,000 fewer MacBooks than it did the quarter immediately prior... yes that was 900,000 less MacBooks, so my question in two parts.



The quarter immediately prior was Christmas, not a fair comparison. What was the difference for the year upon year quarter difference?
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#6 User is offline   Ken Gracey 

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Posted 29 April 2012 - 05:45 PM

Great call, sales down 156,000
Come on 20K




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#7 User is offline   JZ 

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Posted 29 April 2012 - 07:54 PM

I use my iPad more just because I have an older model MacBook. But have plans to get a MacBook Air someday.
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#8 User is offline   Some Random Bloke 

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Posted 29 April 2012 - 10:26 PM

No way MacBooks are dead. There will be an adjustment too many professionals need the keyboard and larger screen. Too many limitations on the iPad.
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Posted 29 April 2012 - 10:46 PM

Mines definitely not dead, I use my iPad a lot but the MacBook is still the work horse of the house.
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Posted 30 April 2012 - 06:47 AM

View PostSome Random Bloke, on 29 April 2012 - 11:26 PM, said:

No way MacBooks are dead. There will be an adjustment too many professionals need the keyboard and larger screen. Too many limitations on the iPad.

That's almost the death knell for them then, Apple is becoming a consumer electronics company, so if the only reason to keep something is to support professionals then there wont be enough in it to interest them I fear.
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#11 User is offline   golfer 

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Posted 30 April 2012 - 08:27 AM

Haven't used my MacBook since the day I got my iPad 1, and I'm now onto iPad 3!
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#12 User is offline   Ken Gracey 

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Posted 30 April 2012 - 09:09 AM

Well there you go, Apple has accidentally killed off one of its main selling products without even knowing it...

I know it hasn't git the grunt of a macbook pro, just yet.

But who knows what other trick they have up there sleeve, an iPad pro ? with a massive intel processor ??
Come on 20K




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#13 User is offline   golfer 

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Posted 30 April 2012 - 03:17 PM

If you want to talk about what's dead, it's Apple desktops. If you do the math from the conference call and accept that iPhones and iPads are part of mobile computing in tandem with laptops, 98% of Apple units sold are for the mobile platform. Just 2% of unit sales are attributed to desktops, and given that the lions share of those would be iMacs, it is the Mac Pro that we should be talking about as a dead product, not the laptop range. There can be no doubt that Apple is now a mobile company because it's not even that their core business is mobile, but 98% of the entire company.
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#14 User is offline   Some Random Bloke 

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Posted 30 April 2012 - 05:36 PM

Agree with Golfer.

And all the indications are for accelerated OS X development.

It's about the ecosystem. If Apple kills laptops while MS develops their ecosystem, guess who will win?
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#15 User is offline   Ken Gracey 

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Posted 30 April 2012 - 05:51 PM

Yeah good point, maybe apple want the iPad to become the only mobile platform ( of course except for the iPhone) and maybe the iMac to be the only desktop option, at the end of the day.
Come on 20K




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#16 User is offline   JZ 

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Posted 30 April 2012 - 05:56 PM

I don't think that's the case at all. Some people will always love the desktop ( me included). Some people just love the laptop. I think the iPad will grow. It it won't kill the laptop. If you think about. Most families will have one laptop or desktop then have many iPads iPods and iPhones. I don't think it's a case of apple killing its own products. But more a case of households tend have more then one "mobile" device.
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#17 User is offline   Ken Gracey 

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Posted 30 April 2012 - 06:43 PM

Same thing JZ, if people prefer to use there mobile devises more than there desktop or laptop producs, apple will stop making them, it's the golden rule of supply and demand.
Come on 20K




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#18 User is offline   Some Random Bloke 

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Posted 01 May 2012 - 12:34 AM

View PostKen Gracey, on 30 April 2012 - 04:43 PM, said:

Same thing JZ, if people prefer to use there mobile devises more than there desktop or laptop producs, apple will stop making them, it's the golden rule of supply and demand.


That's very true, but I don't think we can call it yet.
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...Sometimes you just wanna duct tape her mouth and dump her in the hold for a month."
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#19 User is offline   Ken Gracey 

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Posted 01 May 2012 - 07:51 AM

I will make two calls, the macbook range is gone, and so i Julia Gillard :P
Come on 20K




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#20 User is offline   Some Random Bloke 

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Posted 01 May 2012 - 09:02 AM

Well, 50% ain't bad.
"I don't believe there's a power in the 'verse that can stop Kaylee from being cheerful...

...Sometimes you just wanna duct tape her mouth and dump her in the hold for a month."
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