Social Media Gone Awry In Business
Posted 10 November 2011 - 09:28 AM
This guide outlines what to do and how best to respond when mistakes are made – pretty handy, in my opinion...
Which brings me to my daily ponderance: What are your experiences with social media in business? I ask this from a business and consumer's point of view.
Do you use social media at work, for example? What company Facebook pages do you like? Favourite tweet?
Posted 14 November 2011 - 09:17 AM
I could spend hours explaining everything that is wrong with social media, but in a very short answer it is the control (which is different to security / privacy) of my own information that I dislike/
It may be unavoidable, but it still needs to be targetted. It's interesting that you mention making an impact - a lot of research shows that most people just view it as spam / advertising so I'd suggest that it isn't having the impact that people think it does.
I know from a discussion I had on the weekend about this that people do tend to change their opinion of organisations that try to 'use' social media to engage with customers.
Posted 14 November 2011 - 07:31 PM
Work colleagues have wanted in the past to add me to their pages but i decline. I even declined my father in law for sometime!
Now there is Linkedin, it's a way of other work related people to keep in touch, still don't like it but there seems to be some ground swell happening of late on this site,
so all in all, don't like the idea of this type of comm's.
Much prefer a phone call any day.....
Posted 14 November 2011 - 09:06 PM
Posted 16 November 2011 - 07:06 PM
1. I know of one business that sees 50% of their online sales come from their Facebook Page which has e-commerce functionality added. Not too shabby.
2. North West Airlines (I think) in the US became aware of a disgruntled twitterer on one of their flights. Because they were monitoring Twitter they sent staff to meet him at the arrivals gate (with a big sign with his name on it), apologised profusely and offered him free flights. His "I hate NWA" tweets turned into "NWA is the best ever" tweets.
3. A colleague has rustled up training opportunities through Linked In.
It's not for all businesses, but business people have to deal with it.
...Sometimes you just wanna duct tape her mouth and dump her in the hold for a month."
Posted 16 November 2011 - 09:33 PM
So recently I tried just having a business page, but it seems impossible to do that without creating a normal account first, but then log on as a "page". Still working it through it.