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Apple "updates"

#1 User is offline   JamieD 

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Posted 11 September 2016 - 05:49 AM

I'm starting to think that Apple need to change their business model in a major way.

They have already adopted a 'tick-tock' model in the same way as chip manufacturers such as Intel have but I think that they also need to rethink their whole keynote strategy.

Take the iPhone 7 for example, to me it has nothing that makes me want to update from my current iPhone 6 and didn't really need the showmanship of a keynote, upgrades to the internals (including CPU, memory, camera etc) are in my view pretty minor updates when they are keeping essentially the same form factor of the device and should be released as a press release and update on the website. This also goes for any similar updates to the iMac, MacBook and MacPro (although I fear the MacPro is probably a dead product now anyway).

The only real need for the exhibitionism that is a keynote is for something that it totally new - like the initial release of the iPhone, iPad, Apple Watch and MacBook so in my view the next keynote for the iPhone should be when the form factor and device change in a major fashion as it may do next year (being the 10th anniversary of the device). When you have something to wow us with then wow us with it but the mediocrity of 'updates' in recent years has been nothing short of yawn inducing and then there is also the fact that none of the current management team have any decent presentation skills, they don't make is want the product in the same way as Steve did.
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#2 User is offline   Vulch 

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Posted 11 September 2016 - 12:19 PM

Agreed, the keynote is now trying to create a fake 'wow' factor, when there is nothing to ' wow' over. The '7' is another minor incremental upgrade, and not even close to tempting me to upgrade - especially as I just had the battery replaced in my iPhone 6, making it 'as new', and considering the weak A$ making a new phone $1200!.

Not even close Apple, to me going 'Wow, must have that'.
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#3 User is offline   JamieD 

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Posted 28 October 2016 - 05:00 AM

A one word summary of this mornings Apple keynote = "meh" , nothing fantastic from my point of view


I hate the fact that they have put the horrible force trackpad and new keyboard on the machines. A giant step backwards in usability for me so bye-bye Apple, my next machine won't be one of yours (especially at your ridiculously high prices)
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