[Ken Gracey]

Ok, this post will upset everybody who thinks the idea of apple making a tv is a joke.

Well as you can tell by the heading, the things is very soon to become reality, and I am excited.

Apple tv set

[BrianB]

I'm still not convinced. That article says nothing new.... Except more speculation and rumors.

[JamieD]

Nope, don't believe it. I honestly don't think Apple will release a TV it just doesn't fit their business model.

[Some Random Bloke]

How does it not fit their business model? Admittedly TVs are a low margin commodity these days and its hard to imagine a premium product doing very well. But I can see it fitting nicely into the Apple ecosystem with built in iTunes Store access, maybe some kind of enhanced app integration (a few games already run nicely on the ATV). I'm not concerned one way or the other since I won't be getting one. But I'm not sure it's such a weird idea anymore.

[lumeswell]

JamieD, on 29 May 2012 - 11:31 AM, said:

Nope, don't believe it. I honestly don't think Apple will release a TV it just doesn't fit their business model.

A consumer electronics device that is perfect for accessing content from the iTunes store (and nowhere else) that will be snapped up by fans the world over. Many homes still don't have a computer, but most have more than one TV, so this will also expose them potentially to a new market as well.

What part of that doesn't fit their business model?

[JamieD]

I just don't see it as the right fit. Unless it does something pretty spectacular that justifies its price what's the advantage over a normal TV paired with a current Apple TV?.

It just doesn't feel right to me and has no appeal at all to me either, unless of course it does something "magical"

[Some Random Bloke]

JamieD, on 29 May 2012 - 01:54 PM, said:

I just don't see it as the right fit. Unless it does something pretty spectacular that justifies its price what's the advantage over a normal TV paired with a current Apple TV?.

It just doesn't feel right to me and has no appeal at all to me either, unless of course it does something "magical"

A lot of people would argue Apple products don't justify the price anyway!

[Ken Gracey]

What a fit? If apple stagnate into a one trick pony they are doomed.

People have to remember, Steve jobs, changed the company years ago, from apple computers to apple inc. so they could shake off the shackles of just being a computer company.

[Dylstra]

Some Random Bloke, on 29 May 2012 - 10:26 AM, said:

How does it not fit their business model? Admittedly TVs are a low margin commodity these days and its hard to imagine a premium product doing very well. But I can see it fitting nicely into the Apple ecosystem with built in iTunes Store access, maybe some kind of enhanced app integration (a few games already run nicely on the ATV). I'm not concerned one way or the other since I won't be getting one. But I'm not sure it's such a weird idea anymore.

I'm pretty sure it was you who made the point, what is the advantage of a TV set over STB?

[lumeswell]

Dylstra, on 29 May 2012 - 11:58 PM, said:

I'm pretty sure it was you who made the point, what is the advantage of a TV set over STB?

In the Apple world, simplicity.

Why have a separate screen and computer when you can have an iMac, why have a separate screen and stb when you can have an apple tv, or whatever it is called.

[JamieD]

Ken Gracey, on 29 May 2012 - 11:51 PM, said:

What a fit? If apple stagnate into a one trick pony they are doomed.

People have to remember, Steve jobs, changed the company years ago, from apple computers to apple inc. so they could shake off the shackles of just being a computer company.

A good point Ken but I guess my fear is that if Apple start to have too much diversity in their products then they will spread their resources too thin. But I guess with all the money they have in the bank they can just get more resources.

[Some Random Bloke]

Dylstra, on 29 May 2012 - 08:58 PM, said:

I'm pretty sure it was you who made the point, what is the advantage of a TV set over STB?

I probably did. I could be changing my mind, flip-flopping or playing devil's advocate. I'm not sure which just now