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Anobit

#1 User is offline   Ken Gracey 

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Posted 14 December 2011 - 06:41 PM

Now there is a name that doesn't roll of the tongue to well. But if the rumour mill is correct its a name we better all get temporarily used to.

It appears that Apple have finally had enough of fighting a losing battle through the courts against samsung, and have finally decided to use there hoards of cash for something more worth while.

Which is to buy a small israel based Flash memory company called Anobit for 400 to 500 million, basically Tim Cooks lunch money, which will really be a :emoticons-gratis-1: to the boys at samsung, and for one. Its about DAMN TIME, i have never understood why Apple have supported and basically indirectly funded, ( though buying there flash memory) there legal battle against Apple.

I wonder how samsung will react to losing 3.8 billion dollars worth of business, :surrender: this would be a pretty good guess in my book.

How does everybody else feel about this move? Brilliant, or is apple just playing hard ball again, with it suppliers ?
Come on 20K




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#2 User is offline   JZ 

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Posted 14 December 2011 - 09:04 PM

I think it's a great idea. I think it gives them a chance to develop flash memory the way they want (smaller, thinner etc) without give away any secrets to the competitors.


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#3 User is offline   Stubzee 

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Posted 14 December 2011 - 10:46 PM

Certainly agree Ken.
Now Apple can get back to doing what they are really good at and maintain their position as leader of the pack.
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#4 User is offline   Jim 

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Posted 15 December 2011 - 04:53 AM

Same, i think its a good thing for sure, any distance that Apples own production of parts can put between other competitor and/or makers of parts supply for Apple machines the better I say, I beg to ask the question thou, could you ever envisage a time that Apple could be totaly self supportive of its own production of parts for its machines?.
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#5 User is offline   Ken Gracey 

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Posted 15 December 2011 - 06:25 AM

The investment to achieve such things Jim, I truly believe is even out of apples bank balance.
Come on 20K




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#6 User is offline   BrianB 

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Posted 15 December 2011 - 01:10 PM

I think it's a good move. And you never know Ken, they could eventually be self sufficient in the end, and have full control of every aspect of their products, from ideas to design to production and manufacture.

I also love how it's an Israeli company. Israel is very innovative technologically, and not many people know that.
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#7 User is offline   Ken Gracey 

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Posted 15 December 2011 - 05:42 PM

Trouble is Bry, the amount of infrastructure to provide a full in house service, is a bit like flapping your arms and flying to the moon.

I have tried it now in three companies, and its just not practical, from a commercial sense nor a value for money sense.
Come on 20K




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#8 User is offline   BrianB 

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Posted 15 December 2011 - 06:38 PM

It makes sense what you're saying Ken.
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#9 User is offline   Ken Gracey 

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Posted 15 December 2011 - 06:52 PM

Hey i should know, I tried it in 3 companies i was the GM at, and got fired from each one :whistle:

Hence why i will never try it in a company i own :D
Come on 20K




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#10 User is offline   BrianB 

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Posted 16 December 2011 - 07:23 AM

Ha ha.... Clever man. Experiment in other companies. Learn from your mistakes, then start your own company with the knowledge you have gained from screwing up someone else's company....:)
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