Vodafone announces iPhone plans — for real this time

Matthew JC. Powell
9 July, 2008
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After a false start this morning, when some mobile phone plans from Vodafone were accidentally posted to a web site and then withdrawn — though not before being picked up by some sharp-eyed bloggers — Vodafone actually announced its iPhone payment plans this afternoon. There are fewer plans than Optus announced (no outright purchases or unlocking, for example) buit at least they do include information on data allowances — a subject upon which Telstra remains mum.

Ranging from $69 per month to $169 per month, the iPhone will be available from Vodafone for as little as nothing upfront (for an 8GB iPhone on a $169 per month plan). Vodafone is also offering a Mobile Payment Plan (MPP) which replaces the upfront payment with a small monthly payment spread over the course of the contract.

Information on Vodafone’s per-minute rates and flagfalls on these plans was not immediately available but we’ll update this storyu when that information is released.

Vodafone’s spokesperson Greg Spears said that Vodafone was coming to market with “competitive” plans and would “watch what the market does” to determine of it needs to adjust the plans or add other plans in future. He also left open the possibility that Vodafone would at some point offer an outright purchase option, but confirmed that would not be available at launch.

The Australian prices are significantly more approachable than those offered by Vodafone in New Zealand, a fact that can possibly be attributed to the fact that there are three trelcos here offering the phone as opposed to one on the other side of the Tasman. Spears said that “Every Vodafone operation in each country is able to set its own prices according to its own business plans and market conditions”.

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