Optus to open doors at midnight

Matthew JC. Powell
8 July, 2008
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Optus, the first Aussie telco to have provided detailed information about its iPhone 3G plans, is also going to be the first Aussie telco selling the device, with its “Yes” Store at 280 George Street Sydney (near Wynyard station) open from one minute past midnight Thursday (which is to say, Friday morning) for its most enthusiastic customers. The event, open to existing Optus mobile customers who placed their $50 deposits for “priority queueing,” will include food and drinks and entertainment from Faustina Agolley, aka “Fuzzy”.

Non-Optus customers who placed $100 deposits and those who have not put their name on the list for priority will not be able to buy iPhones on the night. For them, selected Optus stores will be open from 7am on Friday morning the 11th of July to sell the iPhone 3G, and customers with “priority queueing” receipts will be served ahead of those without priority. The 7am openings will be happening in Sydney, Brisbane and Melbourne, though the list of which stores will be opening early has not yet been released.

The fact that Optus is in the process of returning the deposits has no bearing on customers’ priority status — as long as you still have the receipt you were sent, you still have priority.

As well as the food and drinks and entertainment there will also be giveaways from Optus during the midnight opening event (starting from 10pm) though the giveaways apparently won’t include actual iPhones. So if you’re hoping for a freebie, sorry.

Meanwhile Telstra and Vodafone are apparently not going to be selling the iPhone at midnight. Rumour has it that Sydney’s impending World Youth Day celebrations have caused the Sydney City Council to restrict the number of CBD events it approves.

Australian Macworld will be covering the midnight opening, so check back here after midnight for photos of the event.

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