Optus shows its iPhone 3G hand

Matthew JC. Powell
3 July, 2008
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The agonising wait for information about pricing plans from the major telco carriers as regards the iPhone 3G moved a step nearer to completion this afternoon when Optus sent out a letter to everyone on its waiting list outlining the plans and linking to more detail on its web site. Shortly thereafter it issued an official press release, at which point the Optus iPhone web site was swamped so no-one could actually get the information.

The plans announced include:

• Optus Post-Paid customers can get the 8GB iPhone 3G for $0 upfront on a $79 ‘yes’ iPhone 3G Cap and free browsing (unlimited data) oniPhone 3G plans for the first month, for customers who connect before 31 August 2008.
Pre-Paid customers can purchase the 8GB iPhone 3G for $729 or the 16GB for $849 then choose any current Pre-Paid calling offer plus free web browsing (unlimited data) until 31 August 2008. Pre-paid customers will also receive a start up bonus of $400 credit plus 1GB internet browsing (30 days expiry). It will also be possible for Post-paid customers to pay to have the iPhone unlocked from the Optus network so they can move to a different post-paid plan if they prefer.

Optus is also launching a premium content portal called iZoo specifically for iPhone customers.

Michael Smith, Optus’s Consumer Group Marketing Director, is quoted in the release saying “Optus iPhone 3G pricing plans focus on giving our customers free data. Post-Paid customers receive free data for the first month from connection if they connect before 31 August 2008, and Pre-Paid customers receive free data until the end of August — allowing them to completely immerse themselves in the features and functionality of the device. “After the first month customers will have access to a generous data allowance on most plans to continue exploring.”

As with the Telstra plans announced a few days ago, the Optus plans also include free access to WiFi hotspots.

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