No iPhone for Three – Yet

Anthony Caruana
26 June, 2008
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In perhaps one of the most unusual iPhone press releases to come across our desk, Three sent a release that started with the following:

Following a flood of requests from consumers looking to get the 3G iPhone on 3, 3 has unveiled a new website going live tomorrow, which is encouraging people to post their request for the powers that be at Apple to see.

In other words, Three hasn’t got the iPhone, doesn’t seem to have a deal with Apple but is telling its customers to help it negotiate by signing some sort of online petition. Three wishes it could sell you an iPhone but can’t because Apple won’t play ball.

The release goes on to say that:

While the iPhone won’t be available through 3 at the time of launch, 3 hopes it will come to 3 Stores soon. Until then, 3 is continuing to offer great value through its caps, data plans and handset offers.

Mmm… it seems that Three is worried about customers churning over to either Optus or Vodafone in a couple of weeks’ time. This might be good news for current Three customers who are patient. Perhaps Three, in an effort to stem the potential tide of customer losses, might offer "loyalty discounts" in the form of discounted services for customers who wish to make the leap.

Three’s Director of Sales Noel Hamill says that “For some, the iPhone is all they want, and we want to offer it to them, but until we can, we’re going to be making sure we do all that we can to deliver the best prices on the best mobiles currently available.”

The cynic in me automatically translated that as "Please don’t leave. We’ll get the iPhone and until then we’ll do the best we can to keep you happy".

More than a few experts were expecting Telstra to make an iPhone announcement today at the opening of its new retail palace in Melbourne, the T(Life) store. CEO Sol Trujillo did show off a new smartphone, the HTC Touch Diamond, but there was no mention of the iPhone.

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