iPhone triggers search frenzy

Jim Dalrymple
27 June, 2008
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Speculation about the upcoming iPhone 3G led to a massive amount of searches for Apple’s popular device in April, according to research firm comScore. The researcher said that 1.3 million people conducted 6.9 million searches for iPhone-related terms during the month. Not surprisingly, “iPhone” led the search terms with 1.5 million searches, but other high ranking terms included “iPhone update” (151,000), “iPhone 2.0” (75,000) and “iPhone 3G” (60,000).

“Search is frequently a harbinger of purchase intent,” said Dan Lackner, comScore senior vice president. “The increase in volume of iPhone searches demonstrates just how heavy that interest has been for the next generation of Apple’s popular phone — even when its existence was still just a rumour.”

Apple announced the iPhone 3G during Steve Jobs keynote address at its Worldwide Developers Conference on June 9.

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