Why your business needs an app

Apple Tay
15 May, 2015
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Contact, apps, ios, macworld australiaIf you think that mobile apps are solely for big name brands like Commonwealth Bank, Starbucks, Dominos – think again. Small and mid-size businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

All businesses have information they need to collect and share. There are millions of processes happening each day. In fact, you’ll notice that many of the small businesses you interact with in your everyday life have their own dedicated mobile app – be it the café you frequent or the beauty spa. These companies are ahead of the game when it comes to taking their marketing to the next level.

If you’re still sceptical regarding how mobile apps can benefit your business, here are a couple of reasons why you should get on the mobile app bandwagon.

Organisations are saving money converting manual processes to mobile apps

Canvas is a cloud-based software service that creates apps for smart devices. It conducted an annual survey to see how businesses and organisations are using mobile apps to better collect, share and learn from their data, and of those companies tracking their cost savings. Seventeen percent saved between $25,000 and $100,000 annually switching to mobile apps, while 81 percent indicated cost savings between $1000 and $25,000.

Be visible to customers at all times

Statistics show that many Australians spend as much as 18 hours online each day. While probably only a couple of those hours are used on the phone, it doesn’t change the fact that each user has to unlock and scan their device for the apps they’re looking for. Even if your app is downloaded but not used frequently, it can still be an advantage to your company, as our mind unconsciously records every image and text it comes across. Businesses hypothetically are still visible to customers every day – even if it happens unnoticed.

A direct marketing channel

Apps serve many functions. They can provide general information, prices, booking forms, search features, user accounts, news feeds and more.

One of the biggest advantages of having a mobile app is all the information you want to provide to your customers is right at their fingertips.

Mobile apps can use push notifications to send updates that let you know something new is going on within one of your apps. With Facebook, you may get a push notification to tell you that someone tagged you in a post or sent you a message. Your app may send push notifications for any reason you specify. Push notifications occur for various reasons, but there’s one thing they all have in common – people read them.

Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services.

The Canvas survey also reported 64 percent of businesses see value in integrating core business applications – such as Dropbox, PayPal, Salesforce and Quickbooks – with mobile devices and tools.

Your business can streamline manual processes, eliminate paperwork, transform the way you collect data, as well as share and learn from your business information. Mobile apps can be a way of staying closer to your customers, and improving your business strategy and it is all just a ‘fingertip’ away.

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