Why the ‘iPad 2′ isn’t long for this world

Jeff Bertolucci
15 March, 2012
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Let’s say you’re a tech novice who’s shopping for a tablet. Your goal is to buy one of those iPad things you’ve been hearing so much about.

You point your browser to Apple’s website and find two choices: the iPad and the iPad 2.

OK, the iPad 2 sounds newer, but based on the hoopla surrounding the “new iPad,” it must be older…right? Why else would the iPad 2 start at $429, while the “iPad” starts at $439?

OK, I know what you’re thinking: The Apple sites goes to great lengths to distinguish between the iPad and iPad 2. It even provides a handy, side-by-side comparison chart.

And if my hypothetical novice were to walk into an Apple Store or some other physical retailer that sells the iPad, a somewhat knowledgeable clerk could explain the differences between the newer iPad and the older iPad 2.

Still, Apple’s naming strategy doesn’t have legs. What happens a year from now when the fourth-generation iPad arrives? Will we see the iPad 2, iPad…and the new and improved iPad?

And that’s why Apple will likely drop the “iPad 2″ moniker, particularly if the second-gen model continues to sell well and Cupertino decides to keep it around–much as it’s done with the iPhone 3GS.

One option: Distinguish the models by specs. The iPad 2 becomes the iPad (1024 by 768) and the iPad (2048 by 1536).

A year from now, however, my naming strategy may break down, particularly if the fourth-generation iPad’s display resolution remains at 2048 by 1536 pixels.

Suggestions? I’m out of ideas.

One Comment

One person was compelled to have their say. We encourage you to do the same..

  1. Paulie says:

    They should have just kept the iterations. I’m calling the new iPad “iPad 3″

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