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By this point, pretty much everybody knows that Apple will be announcing updates to the MacBook line at Tuesday’s Town Hall event. I think even my dad knows about it, and when you’ve reached that level of saturation, there’s honestly not much more room for expansion.
Of course, when you open up that browser at 10 a.m. PT on Tuesday (5am Wednesday AEDT) to find out what Steve Jobs is saying, we hope you’ll join us for our usual live coverage of the event, direct from Apple headquarters in Cupertino.
Normally, in scenarios such as this, I would be airborne about now, bound for the West coast so I could take my seat next to Editorial Director Jason Snell for another of our, dare I say, inimitable liveblogs. Unfortunately, it was not practical for me to travel the length and breadth of the country this time around—please, Steve, won’t you think of the poor press when you schedule these events? The day after a long weekend? Really?
So we’re going to try something new here tomorrow. In addition to our usual liveblog (which Mr. Snell will be ably flying solo), you can also also follow the high points of the announcements via our account on social networking site Twitter. Perhaps you already follow Macworld on Twitter; if you don’t, it’s a great time to add us. And if you’re new to Twitter, you can sign up for an account for free and subscribe to our updates by clicking “Follow” on our Twitter profile page. You can even follow the back-and-forth without signing up by visiting our above-linked profile page in your Web browser, though you’ll need to refresh every so often to get the most current information.
Adding Twitter to our stable of resources for live coverage allows us to do one thing that we haven’t been able to in the past and that’s interact with you, our readers. So if you’ve got a question about something at the event, like a detail about a product that’s just been announced, or what kind of kicks Steve Jobs is sporting, you can ask a question, and we’ll do our best to answer it promptly.
All you need to do is post your question as a tweet, preceded by “@macworld”. For example: “@macworld Is it true that the new MacBooks can go from 0 to 100kmh in just 3.4 seconds?” and we’ll fire back an answer as soon as we have it. Note that you must have a Twitter account and be following the Macworld Twitter account in order for us to see your questions.
We’re hoping that using Twitter will let us get you the information you want that much faster, and that it will compliment our liveblog coverage like a fine wine. I’ll be manning the Twitter account during the launch, and I look forward to fielding your questions with the same alacrity and accuracy that our live coverage always strives for. I’ll do my best to answer as many questions as possible, but as this is our first time trying this, please be kind if my fragile fingers fail to hold up under the strain.
I have three cats, and one MacBook. You’d think that pure numerical superiority would be enough for the cats to feel confident in their lot — but that’s not entirely the case. Even the fact that the MacBook is only portable where the felines are fully mobile isn’t enough for them. You see, I’ve come to the conclusion that at least one of my cats is — there is no better word — envious of my MacBook.
Alex Kidman | Dec 10, 2007
Many decades ago, there was a linoleum layer’s apprentice. For the sake of personality, let’s call him Alf. Like most apprentices, Alf was given all the tedious, noisy, potentially painful jobs that nobody else wanted to do. On one particular day in 1962, Alf was given the job of nailing down a large Masonite board to some timber, in preparation for some truly hideous lino to be set down. Alf was bored, Alf was feeling rebellious, and Alf knew it would be a long time before anyone spotted what he was up to — so he went nuts. Spiral patterns of staples, double, triple and quadruple staples — this board wasn’t going to come up without a fight.
Alex Kidman | Dec 10, 2007
The MacBook range is second-rate for internet access, and it’s high time Apple did something about it. OK, perhaps that’s a bit unfair. On WiFi or Ethernet, the MacBook is a fine internet access device -- Draft 802.11n and all that -- but what if you’re out on the road? In an era when just about every notebook manufacturer offers several models with inbuilt mobile broadband capabilities, Apple’s notebooks are notably devoid of this handy option.
Dan Warne | Jan 7, 2008
Bill Gates has given his last Consumer Electronics Show keynote address. It was, it must be said, much like all of them: big on promise, low on delivery -- but at least it was funny. The question now is: what does he leave behind?
Matthew JC. Powell | Jan 9, 2008