The Apple of everyone’s eye

Ivana Vitali
14 May, 2012
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Globalisation has brought about a world of new opportunities in regards technology. Today, you can choose between different mobile phone carriers, internet providers, mobile phone models, computers, audio engineering programs, etc. Besides, the new conception is that which contains the basic idea that anyone can operate a computer, a sound or video program. In other words, technology is directly addressed to the consumer, whether you are an accountant, a business person, a writer, a housewife, or a painter. In this context, Apple is the leader in technology.

The first generation of Apple’s iPhones appeared in June 2007 only to revolutionise the history of the mobile phone industry. The high-profile iPhone meant a major breakthrough due to its unique design, improved user-friendliness, image quality, simplicity and comprehensiveness. Besides, the iPhone would very rarely – if ever- crash. By the end of 2010, 75.3 million iPhones were sold.

When the iPhone 4S was released last year, four million units were sold in only three days. On launch day you could have bought an iPhone 4S in Australia, Japan, Canada, France, Germany, the US and the UK. Just try to imagine how much higher that number would have been if the iPhone was also launched in other countries. It is important to mention that in some countries like the United States, iPhones are affordable when you get a carrier plan. In general, it is the phone that everyone has and that every company wants to copy. In other countries (like Argentina for instance) iPhones are a luxury that only the most affluent can afford, as there are no carrier plans for iPhones and people have no choice but to buy factory unlocked devices, which are significantly more expensive.

Apple doesn’t only play a crucial role in mobile technology, but also in software (iTunes), laptops (MacBook Air, MacBook Pro, etc.), Operating Systems (the OS X) and digital audio players (iPod).

Today, Apple is already the world’s most valuable company, as it has recently reached the US$600bn level for the first time. Apple’s stock increased 59 percent since the beginning of 2012, proof that investors are catching up to what analysts have been saying: In spite of its huge market capitalisation, Apple’s stock has been undervalued with regards to its even more immense profits. In view of this scenario many other companies started manufacturing iPhone-like mobile phones as well, (with the emergence of a significant series of lawsuits in between) but for some reason they are never as efficient as the original Apple iPhone.

Apple has revolutionised the concept of design too. To quote Apple creator Steve Jobs: “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Indeed, an Apple product is the best friend of any graphic designer.

Reality keeps proving that buying your first Apple product is a one-way ticket to loving the company. Have you noticed how every person who has an iPhone is completely unwilling to switch for another brand? The same thing occurs with computers and iPads. It seems like there’s laptops on one side, and MacBooks on the other; mobile phones and iPhones, mp3 players and iPods. Even when it seems that everything has already been invented, Apple continues to reinvent itself over and over again.


Ivana represents and likes to write about technology, the internet, providing tech-related information, tips and advices.


5 people were compelled to have their say. We encourage you to do the same..

  1. Dwarak says:

    I switched from iPhone to Android because of the following reasons:

    1) The iPhone version I had (iPhone 4) did not have the capability to attach more than five images from my gallery.

    2) Not possible to share photos (forget music) through bluetooth.

    3) Not customizable. (jailbreaking is an option, which always takes time, and whether or not to apply the updates from apple is another question we have to ask before doing anything stupid and losing EVERTHING you have done to jailbreak and losing all the customizations)

    4) Crashed quite a few times, actually. Oh, and jailbreaking also causes crashing in some cases. Otherwise even, for me, it crashed like once in 3 months. And the worst part it, is crashed when the call was on. Which means, I will not be able to hang up. Oh wait, I can remove the battery. NOT. I have to press and hold two buttons at the same time for five seconds to reset. And if it is jailbroken, when I reset the phone, I was asked to connect to iTunes. So, no phone for the rest of the day.

    Other minor problems: not being able to change message tone without connecting it to a computer, poor speaker phone quality for talking over the loudspeaker, the need of iTunes to transfer songs, phone doesn’t turn on when the battery goes under 5% (android does it even with 1%), Apple parenting the iTunes store, removing apps according to the restrictions they set, not allowing certain apps, which if allowed, allows you to customize your iPhone, blah blah blah. I could go on and on.

    iPhone is a toy.

  2. TomGB says:

    Almost every task Dwarak has an ‘issue’ with in using the iPhone, e.g. sharing photos and music, jail breaking, transferring songs etc, are hardly work related. So why do you accuse the iPhone of being a toy? Seems like you want a toy and the iPhone didn’t satisfy that criteria, so you went Android!

  3. Trevor says:

    And it is harder to put pirated content on an iPhone. That’s why I love Apple. Dwarak, you are welcome to stay with Androd. Have fun with fragmentation, viruses, no updates till the telco wants to get round to it and the list goes on.

  4. Kale says:

    @Dwarak, why do you bother writing about it? You want to tinker – do your thing. I don’t – so I got an iPhone. All the valid points your raised have been fixed by software updates. Apple keeps improving things at no charge to those who already own the iGadget. Enjoy your Android – I wish somebody in the Android world invents something really, really good so Apple has some competition.

  5. xenicraft says:

    @Kale, good luck with that wish! Apple is so ahead no-one can catch up. That being said, i do wish my iPhone had a little bit bigger screen. Nothing drastic. Also a little more lock screen customisability to top it all off . :D

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