Globalisation has brought about a world of new opportunities in regards technology. Today, you can choose between different mobile phone carriers, internet providers, mobile phone models, computers, audio engineering programs, etc. Besides, the new conception is that which contains the basic idea that anyone can operate a computer, a sound or video program. In other words, technology is directly addressed to the consumer, whether you are an accountant, a business person, a writer, a housewife, or a painter. In this context, Apple is the leader in technology.
The first generation of Apple’s iPhones appeared in June 2007 only to revolutionise the history of the mobile phone industry. The high-profile iPhone meant a major breakthrough due to its unique design, improved user-friendliness, image quality, simplicity and comprehensiveness. Besides, the iPhone would very rarely – if ever- crash. By the end of 2010, 75.3 million iPhones were sold.
When the iPhone 4S was released last year, four million units were sold in only three days. On launch day you could have bought an iPhone 4S in Australia, Japan, Canada, France, Germany, the US and the UK. Just try to imagine how much higher that number would have been if the iPhone was also launched in other countries. It is important to mention that in some countries like the United States, iPhones are affordable when you get a carrier plan. In general, it is the phone that everyone has and that every company wants to copy. In other countries (like Argentina for instance) iPhones are a luxury that only the most affluent can afford, as there are no carrier plans for iPhones and people have no choice but to buy factory unlocked devices, which are significantly more expensive.
Apple doesn’t only play a crucial role in mobile technology, but also in software (iTunes), laptops (MacBook Air, MacBook Pro, etc.), Operating Systems (the OS X) and digital audio players (iPod).
Today, Apple is already the world’s most valuable company, as it has recently reached the US$600bn level for the first time. Apple’s stock increased 59 percent since the beginning of 2012, proof that investors are catching up to what analysts have been saying: In spite of its huge market capitalisation, Apple’s stock has been undervalued with regards to its even more immense profits. In view of this scenario many other companies started manufacturing iPhone-like mobile phones as well, (with the emergence of a significant series of lawsuits in between) but for some reason they are never as efficient as the original Apple iPhone.
Apple has revolutionised the concept of design too. To quote Apple creator Steve Jobs: “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Indeed, an Apple product is the best friend of any graphic designer.
Reality keeps proving that buying your first Apple product is a one-way ticket to loving the company. Have you noticed how every person who has an iPhone is completely unwilling to switch for another brand? The same thing occurs with computers and iPads. It seems like there’s laptops on one side, and MacBooks on the other; mobile phones and iPhones, mp3 players and iPods. Even when it seems that everything has already been invented, Apple continues to reinvent itself over and over again.
Ivana represents www.comparebroadband.com.au and likes to write about technology, the internet, providing tech-related information, tips and advices.