Rumour mill week ending 30 August

Macworld Australia Staff
30 August, 2013
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The force is strong with this one…

The first and best rumour thrilling Apple and Lucas fanboys and girls alike this week comes from Jedi News via the venerable MacRumors website. It concerns the proposition that the Mouse Hole (aka Disney) is fermenting plans to have a dedicated Star Wars channel on the Apple TV in time for the summer… or northern hemisphere holiday season. All Jar Jar, all the time? Heaven forfend… Instead, the source says, the app will distribute the final Clone Wars episodes “exclusively digitally only through the Apple device for a limited period of time”. But wait there’s more. According to Jedi News‘ unnamed source, “In 2014, plans are in an early stage to use the platform to deliver SW7 (isn’t that a fancy London suburb?) production news ‘live’ from the sets, followed with Star Wars Rebels in late 2014 taking us all the way through to SW7 (seriously, it’s South Kensington, or somewhere, isn’t it?) release.

I am altering the deal, pray I don’t alter it any further

For a brief fluttering in the rumour-sphere this week, Bloomberg reported that updated iPads would also be revealed to the world on the same (possible) day as the new iPhones; i.e. 10 September (before the expected 20 September on-sale date). The ensuing excitement led some (OK, perhaps just us) to wonder whether 24 paltry hours were going to be enough for that auspicious September day, or whether, in fact, Apple’s biggest revelation is going to be a new time stretching device that can make the day big enough to fit all these wonders into? Sadly no, and these wild imaginings all came crashing back down to Earth with two Bloomberg updates and a final, beautifully concise, confirmation from The Loop‘s Jim Dalrymple that, no, there will not be any iPads introduced at Apple’s 10 September media event. As you were then.

I find your lack of faith disturbing

Another rather tepid, sizzling hot rumour this week surrounded the news that the new A7 system-on-a-chip, which is thought to be part of the new flagship iPhone, will be 31 percent faster. “Thirty-one piffling percent,” cried the doubters. “Is that all?” Luckily, the good folk at Ars Technica were on hand to explain why that’s actually pretty impressive and those doomsayers and downplayers are just a spoiled bunch of want-it-all-and-want-it-nows who simply don’t realise that “it’s just the new normal”.

We meet again, at last

Apple watchers have long been puzzled at the surprisingly few Apple outlets to be found in the land of the rising sun. Considering Japan is the natural born home of all that is technical and wizardry (outside of Diagon Alley, of course), and was the site of Apple’s first international store in 2003, many have asked why, seven years ago, the Cupertino California company shut down its expansion there after just three years and seven stores. Well, those questions appear to be answered, with rumours abounding that a new store is soon to open in Tokyo, just an eight-minute walk from the existing Shibuya shop. At least that’s what Bloomberg is reporting and is happy to spread the word.

I have you now

And, as reported here on this very website, more international rumours spread like a storm in the Urals this week when Apple sent a team of its top-tier executives to Russia. Aware that the iPhone isn’t moving in quite the monster numbers it could be considering the size of the market in the land of wild winters and War and Peace, fruity followers were quick to speculate that Apple is looking at preparing the ground for an iPhone 5C (should such a thing possibly exist and, if it exists, should it possibly be unveiled on 10 September) onslaught – because, after all, if you drop a white iPhone in the snow it’s gone for good. Lime green, pretty in pink or baby blue? Well, at least you’re giving yourself a sporting chance.

And that’s the rumour mill round-up for the week ending 30 August. “Impressive, most impressive…”

By Macworld Australia staff

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