iPad in the Pocket

Macworld Australia Staff
19 July, 2012
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We’ve seen the iPad and its wide-reaching capabilities seep into industry systems – from hospitals and schools to business and trade – with impressive results. Prime among these is the hospitality sector with all sorts of apps offering things like food and wine guides, event listings and discount coupons. And that’s just the beginning. Something new is in the air and on the ‘Pad. We’re talking about interactive menus where customers can place and pay for their order with a tap and swipe of the touchscreen and a credit card.

Melbourne cocktail bar Little Red Pocket has jumped in head-first, fitting out the venue with an iPad ordering system for patrons to peruse, select, customise and pay for food and drinks, without having to leave their table.

The software, developed by Chasing Feathers Studios is a simple and intuitive interactive menu that eliminates long queues at the bar, incorrect orders and general hassle and fuss.

Walk into Little Red Pocket and you’ll find an iPad 2 at every table. The device is mounted within a case and attached to a stand that can be swivelled and positioned at various angles and heights.

We attended the bar’s launch event to see how the system worked, and we had a lot of fun playing with the different menu features and ordering drinks with ‘3 ice cubes’ only! The novelty factor is entertaining and an enjoyable part of the whole experience.

David Taing, head developer of the project, says that implementing the app took some time to ensure it would integrate seamlessly into the bar for both staff and patrons.

“It may be a little clichéd, but the reason why this product is successful is because it’s simple to use for both customers and staff.” Taing explains.

“A digital tablet allows for a very versatile platform to present to the customer and enables the venue to really reflect the quality of their products.”

Given that LRP’s system is only in its first iteration, there’ll be more features on the way, including interaction with the venue’s in-house DJ where customers can request songs; a social option to interact with, and send drinks to, someone at a nearby table; and an online gallery, where you take photos using the iPad’s camera and upload the snaps straight to Facebook


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