WWF Together

Jeff Merron
8 June, 2013
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WWF Together

Link to: WWF Together


World Wildlife Fund


Compatible with iPad. Requires iOS 5.0 or later.

Age Rating:  4+


Available on the App Store Buy
App Guide

WWF Together, an app produced by the World Wildlife Foundation, is an exemplar of how to successfully package rich, interactive, multimedia material that can appeal to both children and adults while effectively promoting a cause. Users can learn about a dozen endangered or threatened animals (giant pandas, snow leopards, whales, polar bears and more) via photos, videos, text and interactive elements.

Each of the animals gets featured in a separate sections, boasting their own unique interactive elements. For example, you can get an idea of how loud the blue whale’s call is by comparing it to the sound of rustling leaves and a jet engine, briefly experience the stillness required by polar bears hunting for seals, and compare your night vision to that of a tiger.

WWF Together does mention the work it’s doing to preserve the animals, and what more needs to be done. The app includes relatively subtle appeals for help that become harder to ignore as you immerse yourself in this digital world of animals.

by Jeff Merron, Techhive

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